JANE OSTLER
LATEST ARTICLES
09 Apr 2025
Society defines masculinity and marketers are part of an ecosystem that saturates men with content that perpetuates confusing, old-fashioned stereotypes of male identity.
28 Jan 2025
The UK government's AI push is a timely opportunity for businesses to rethink marketing by focusing on building the skills needed to integrate the technology effectively.
05 Dec 2017
Brands can be built on Facebook and Instagram but marketers will be most successful if they also understand the context of the platform, writes Jane Ostler.
15 Mar 2017
While media attitudes and behaviours differ between generations, new research shows many of the elements they value most in advertising are remarkably similar, writes Jane Ostler.
The volume of branded content will continue to grow because UK consumers simply don't like ads, writes Jane Ostler.
11 Jul 2016
Social media and search data can be informative for brands, but only if they can find meaning in the billions of datapoints, writes Millward Brown's Jane Ostler
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